Sooner or later, many people involved in any kind of sport, including fitness, are thinking about doing business related to their favorite business. To open your fitness club is prestigious and profitable, if you correctly calculate all the moves and possibilities.
The first step is to find a room and find out about the presence of competitors nearby. If there are none, it is very good, but not in every instance. Therefore, you should ensure that your fitness club is located in a more profitable and accessible place to visit.
Step 1 – explore the environment
In order to make a profit for a fitness club, it is necessary to understand the importance of its location and the absence of competitors nearby, which not only can lead some customers away, but also make you spend a lot of money on promotions. It must be accessible to the public on its own and public transport, for this it is necessary to provide for nearby parking for cars and proximity to the metro station or bus stop. Therefore, it is worth choosing both a comfortable room and its location.
It is much more expensive to buy or rent a fitness club in the center of the city, but at the same time it is more profitable, as there are usually more visitors. In addition, you can significantly increase the cost of services and make good money on additional. Visitors who can afford to visit it in the city center are much more likely to spend their money. Less prestigious areas usually collect fewer fitness enthusiasts, and prices will have to be significantly lowered. There are some advantages as well – less competition and rent, besides you can buy or rent much larger areas for less money. This, in turn, will increase the prestige of the club and attendance.
Step 2 – business plan
A good business plan for a fitness club should include a lot of things. Here you cannot do a primitive calculation of debit and credit. It is important to calculate every little thing. First of all, after finding the necessary premises, it is necessary to make a calculation, including expenses for the repair and purchase of equipment. A modern club requires large investments and, depending on how much you spent on the situation, you can set prices. If the level of service of your competitors is much higher, and the cost of services is lower, then customers will reach out to them.
It is necessary to provide for the availability of club cards of different periods of validity. It is good to make a monthly, three-month, semi-annual and annual subscription at once, as well as allow visitors to pay for each individual training session. This will significantly increase the chances of maximizing the halls, because many people prefer to save due to discounts on the annual subscription, while others cannot afford to pay for all classes for the year immediately.
It is necessary to foresee the possibility to hire good instructors with a rich sports history, as well as a physiologist, a nutritionist and a manual therapist. Administrative staff also requires careful selection; it is the face and should attract potential visitors.
To maintain the image of an expensive fitness club it requires constant promotions and PR. If you rely on customers with low income, then you should not invest a lot of money and rent expensive premises, it will not pay off, it is better to focus on the service and professional staff.
Step 3 – room
What should be the room for a fitness club? First of all, before answering this question, you need to think about who the club will be designed for. To calculate the cost of services and the size of the premises, you need to know how many clients you can actually attract, their financial capabilities and addictions. To find out this information, everything possible should be done – from various kinds of surveys to using the services of analytical firms. If the location of the fitness club premises does not allow attracting many visitors, then you should not invest heavily in high-quality repairs and decoration, purchase of expensive equipment. However, if the club is located in a prestigious area where wealthy people live, it is possible to organize a small but very respectable fitness club. After all, many people prefer to engage in small groups and rooms, rather than in huge halls.
Since the rental of premises in most cities is very expensive, it is almost impossible to make a real profit from inexpensive fitness clubs. Therefore, there are only two proven ways to avoid bankruptcy. First, if possible, they redeem the premises or build their own fitness club, but very few people can afford it. Secondly, they promote the club as an elite-class sports complex, investing money in furnishings, equipment, well-known instructors, and advertising and PR companies.
In any case, it is best to select the premises for the fitness club, taking into account the possible costs, you should not rent or buy huge areas if they are not filled up or use a small hall that will burst with the influx of people willing to work out. An undisclosed fitness club will begin to bring real profit only in a few months, and only with the right choice of development strategy.
Step 4 – staff
One of the main problems encountered when opening a fitness club is the difficulty in hiring experienced and competent staff to conduct fitness classes. Indeed, this sport is quite young and specialists in this area are sorely lacking, especially considering the huge number of fitness centers that grow in large cities like mushrooms after rain. In addition, the services of qualified instructors are an order of magnitude more than just beginning to begin to professionally engage in fitness athletes. It is even harder to find a well-known fitness trainer.
At the same time, the fitness club must keep a brand and have a permanent trainer in the gym along with instructors involved with the groups. They are simply obliged to give full advice to visitors and answer all questions, if the instructor makes a serious mistake, this will immediately affect the reputation of the club.
If there is no opportunity to hire enough qualified personnel, then you can compensate for this with a variety of fitness programs. It is good that fitness allows you to do this; there are only so many aerobics types that you can satisfy all the clients’ requests. Different types of power loads are also very diverse, some are designed to increase endurance, others to increase muscle mass or strength, there are rehabilitation complexes of exercises, etc.
Step 5 – customers
It is necessary to attract customers by all available means, but remember that the style of your fitness club is not suitable for all potential customers. Someone prefers respectability and expensiveness of the situation, someone wants the room to be like an underground club, and someone needs classes in large halls and groups, and someone vice versa. Therefore, you need to be clear about what visitors your advertising and PR companies will target. The prestige is rather difficult and expensive to maintain, but the returns from the promoted brand are much higher.
The advertising company associated with the opening of the club should be the most ambitious, since all the success of the development of the complex for the months ahead depends on it. Do not be stingy to show the opening ceremony of the fitness club, invite well-known figures of the fitness movement and the local elite. If you can impress them, it will be additional advertising, they will be happy to make recommendations only to work in your center.
Residents of areas adjacent to it should be notified of the opening using advertising brochures, flyers, bulletin boards, flyers. Attraction of customers using all means (advertising and working with potential visitors) should be as efficient and bright as possible.